Business One Stop Proposal
State of Connecticut
As part of a broad all-digital government initiative, the State of Connecticut aims to create a consolidated “Business One Stop” online presence for the purposes of planning, registering, running, growing, and closing a business. The stated goal is to make the resource easy for all and efficient in terms of saving time. We were asked to research, analyze, design, test, and evolve a consolidated and unified digital experience to replace an experience that many business owners today find fragmented, paper-based, complicated, and time consuming.
The Research
We interviewed local business owners about their individual experiences with keeping to state compliance. After these conversations it became clear that: government language is tricky, the interface is hard to navigate and users would rather have assistance throughout the process.
“I feel like the Government and their systems tend to be messy and cause unneeded stress and a lot of time.”
- Anon Business Owner 1
“I want more transparency in what is required of me.”
- Anon Business Owner 2
“I like to seek advice from experienced professionals first before proceeding through any of their processes.”
- Anon Business Owner 3
The Design.
Preliminary interaction design concepts
Low fidelity wireframes with added content fetched from Connecticut’s existing website
Final moodboard design system
